A streamlined platform where women can easily identify safe travel destinations through a community review and rating system.


Product Designer


October 2019

My Contributions

This was an idea created by my friends for the SheHacks hackathon and won Best Hack for Social Good. I was given permission to expand on the idea to practice my design thinking. I conducted research, defined the problem, designed and prototyped my solution.

The Problem

Travelling is meant to be exciting, not stressful

Between 2016 and 2017, there has been a 52% increase in female solo travellers, yet women are proven to be more at risk when travelling alone. There are plenty of lengthy travel blog posts catered to a general population, yet no platform that provides concise and detailed information for female travellers.

The design process

The process

User Research

Talking to female travellers

To understand and empathize with the users, I interviewed a few women who are frequent travellers, and asked them to walk me through their stories and experiences. I found that:

A lot of women are heavily influenced and reliant on suggestions from their family and peers when planning a trip.

“In my early days of planning, their fears became my fears and the entire situation caused the only anxiety attacks I have ever had.”

Some “unsafe” situations were caused by paranoia or mental stress instead of actual physical threats.

“We left the resort one night to go explore the place around it and it turns out it was a red light district. I genuinely felt a little razzed and unsafe.”

User Persona

Defining the target users

Based on the interviews, I created a persona that best represents the users to guide my design process. I focus on an adventurous yet introverted university student who is heavily affected by opinions of her worried family.

Journey Map

Finding the pain points

I wanted to paint a clearer picture of the users’ experience to identify opportunities. I found that the majority of the pain points occur during the planning and researching part of the trip.

Competitive Analysis

Learning from other products

To understand how the problem is approached in the landscape, I analyzed existing travel safety products, and found only one product that is catered towards female travellers. Most focus on providing cultural and security information that requires users to read through a lot of text.


  • Allow women to find support and reliable advice from other travellers.

  • Provide women with easy access to concise safety and cultural information.

  • Alleviate the stress and pressure caused by worried family and friends.


Experimenting and ideating

Based on the goals, I explored and translated my ideas into sketches.


Focusing on the functionality

I created a skeleton to work on the UX of the experience. To ensure that it was streamlined, I made sure the screens have more graphical elements and used minimal text when necessary.

Brand guidelines

Design Decisions

Simplifying the experience

Through testing, I learned that new users are less likely to want to go through a long sign-up process. After all, getting straight to the point is one of the goals. I created a quick onboarding experience to help users set up with two short questions.

Supporting text with visuals

I did a few iterations to adjust the UI elements, as users pointed out that colours in the early versions were a bit too strong and distracting.

For iteration 2, I landed on a softer look to make sure the imagery plays a more supplementary role. I also made sure the colour contrast meets the accessibility guidelines.

Final Solution

A hassle-free and trustworthy travel safety app for women, made by women.

TravelHer browsing and reviews prototype

Safety ratings, attraction recommendations, and reviews from other female travellers to help you plan your next trip.

TravelHer sharing destination prototype

Easily share with family and friends to keep them in the loop. Give back to the community by writing reviews about your trips!

TravelHer adding trip prototype

A centralized location for quick access to information like emergency services, currency, and safety tips.

Concept feedback

I shared the finished prototype with a few women in the community and received positive feedback. Here are a few quotes:

  • “It can help me and others feel safe while travelling, with travel alerts and easy access to emergency numbers and locations. ”

  • “I can help others by reporting my own travel experience in this app. I really like it!”

  • “This would actually be so useful, because you never know what’ll happen on a trip. This helps minimize some of that stress and uncertainty.”


What I learned

Gather a bigger sample size - I learned the importance of getting enough data to drive my designs. I had trouble doing that as I didn’t have access to too many users for interviews and testing.

What are the metrics? - I learned to define the success metrics earlier on, and be prepared to measure subjective factors, such as the feeling of safety.

Let's grab coffee (or bbt)!

Crystal Chu © 2021

Designed + coded by yours truly (and dev help from Brian Lee).